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SMX West 09 Classes

Tuesday, February 10

9:00 - 9:45AM Keynote Danny Sullivan -- Room A-1
10:45 - 12:00PM Up Close With Google Maps & Local Greg Sterling -- Room A-2
12:00 - 1:15PM SMX Meet & Eat #8: Twitter Talk  
1:15 - 2:30PM Local Search Marketing Tactics Greg Sterling -- Room A-2
3:00 - 4:15PM Search & Reputation Management Barry Smyth -- Room A-3
4:30 - 5:30PM Up Close With YouTube Chris Sherman -- Room A-2

Wednesday, February 11

9:00 - 9:45AM Keynote Vint Cerf -- Room A-1
10:30 - 11:45AM Google's SearchWiki, Customized & Personalized Results Danny Sullivan -- Great America J
12:00 - 1:15PM SMX Meet & Eat #2: Flash, AJAX & Other SEO Challenges  
1:15 - 2:30PM Advanced Landing Page Strategies Gordon Hotchkiss -- Room A-3
3:00 - 4:15PM Tapping Into Image Search Matt McGee -- Great America J
4:30 - 5:45PM 301 Redirect, How Do I Love You? Let Me Count The Ways Alex Bennert -- Room A-1

Thursday, February 12

9:00 - 9:45AM Keynote John Battelle -- Room A-1
10:00 - 11:15AM Up Close With Google AdWords Quality Score Matt Van Wagner -- Room A-3
11:30 - 12:30PM SEO & Usability Gordon Hotchkiss -- Room A-2
12:00 - 1:15PM SMX Meet & Eat #1: Affiliate Marketing  
1:30 - 2:30PM Advanced Keyword Research Tactics Gordon Hotchkiss -- Room A-2
2:45 - 3:45PM In House: Reporting & Scorecarding for Management Jessica Bowman -- Great America K

SMX West 09 First Day of Classes - Tuesday, February 10, 2009

Danny Sullivan In his opening keynote, Danny Sullivan will review trends in search marketing and the search engine space over the past year, with a look to what the future may hold. Analyzing developments in the industry for more than 10 years, Danny serves as editor-in-chief of Search Engine Land.com, the search engine marketing industry’s publication of record.

Vertical Search Marketing Track


Up Close With Google Maps & Local - This session gets up close and personal with Google Maps, covering factors that influence what appears and how it is ranked. Plus, a look at concerns over listings being "hijacked."

Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Olivier Amar, Senior Web Marketing Consultant, Compucall Web Marketing
Jennifer Chin, Consumer Operations Strategist, Google Inc.
Steve Espinosa, Director of Innovation, eLocal Listing
David Mihm, Local SEO Consultant, DavidMihm.com
Chris Silver Smith, Director of Optimization Strategy, KeyRelevance

Vertical Search Marketing Track


Local Search Marketing Tactics - Local search doesn't only happen in relation what's on a map. This session looks at a variety of local search tactics that are not necessarily tied to your physical location's listing.

Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Scott Dunlap, CEO, NearbyNow, Inc.
Matt McGee, Assignment Editor, Search Engine Land
William Scott, President, Search Influence
Guy Yalif, Senior Director, Advertising Applications, Yahoo!, Yahoo
Dennis Yu, CEO, BlitzLocal LLC

Offline-Online Track


Search & Reputation Management - What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Moderator:
Barry Smyth, Director, Search Strategies

Speakers:
Chris Bennett, President, 97th Floor
Leslie Carruthers, CEO and President, The Search Guru
Noah Elkin, Managing Partner, Steak
Bill Hartzer, Search Engine Marketing Manager, Vizion Interactive

Vertical Search Marketing Track


Up Close With YouTube - YouTube is the leading online video destination for the web, which makes it in turn the leading video search engine. Plus, YouTube content is widely distributed in search results elsewhere, including those of its owner, Google. This session looks specifically at tips and tactics for doing well with YouTube.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Drew Hubbard, Senior Linking Analyst, SEO, The Search Agency
Matt Liu, Product Manager, YouTube, Google Inc.
Jonathan Mendez, Founder and CEO, RAMP Digital
Eric Papczun, Director of Natural Search Optimization, Performics

SMX West 09 Second Day of Classes - Wednesday, February 11, 2009

Vint Cerf On the second day of SMX West, Google’s Vinton Cerf joins Danny for a keynote conversation on the outlook of internet and search technologies. Widely known as a founding Father of the Internet, Vint is uniquely qualified to answer questions about "what's next," having co-designed the TCP/IP protocols and other basic architecture of the Internet. He now serves as Google Vice President and Chief Internet Evangelist.

Social Track


Google's SearchWiki, Customized & Personalized Results - SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google's "regular" results seem to be disappearing. This session looks at how "one-size-fits-all" results at Google are continuing to disappear, along with strategies on how to be successful in a more personalized results environment.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Corey Anderson, Manager SearchWiki, Google Inc.

Testing & Paid Search Track


Advanced Landing Page Strategies - You know landing pages are important. This session goes beyond the basic concept and gets into advanced techniques such as keyword-specific pages, audience segmentation and targeting, dynamically-generated landing pages and more.

Moderator:
Gordon Hotchkiss, President and CEO, Enquiro

Speakers:
Scott Brinker, President and CTO, ion interactive
Jonathan Mendez, Founder and CEO, RAMP Digital
James Zolman, CEO, semvironment

Social Track

Tapping Into Image Search - Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr.

Moderator:
Matt McGee, Assignment Editor, Search Engine Land

Speakers:
Eric Enge, President, Stone Temple Consulting Corporation
Kaushal Kurapati, Director of Product Management, Yahoo! Search
Peter Linsley, Product Manager, Google Inc.
Matt Siltala, SEO and Owner, Dream Systems Media
Chris Silver Smith, Director of Optimization Strategy, KeyRelevance

SEO Track


301 Redirect, How Do I Love You? Let Me Count The Ways - The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more.

Moderator:
Alex Bennert, In House SEO, Wall Street Journal

Speakers:
Alex Bennert, In House SEO, Wall Street Journal
Jordan Kasteler, Co-Founder, SearchandSocial.com
Carolyn Shelby, Mercenary, CShel
Stephan Spencer, Founder and President, Netconcepts
Jonah Stein, Founder, ItsTheROI

SMX West 09 Third Day of Classes - Thursday, February 12, 2009

John Battelle John Battelle is an entrepreneur, publisher and professor. He is also author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture," an international bestseller published in more than 25 languages. In "The Search," he coined the oft-repeated description of search engines as "databases of intentions." During his keynote on February 12th, John will discuss how he sees search developing, the challenges ahead and search’s impact on the internet and society at large.

Agency & Paid Search Track


Up Close With Google AdWords Quality Score - Google's quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage.

Moderator:
Matt Van Wagner, President, Find Me Faster

Speakers:
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Craig Danuloff, President, ClickEquations Inc.
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.

Tactics Track


SEO & Usability - Search engine friendly design does NOT mean human unfriendly design. In fact, done right, improving the usability of your site for visitors can also improve your SEO. This session looks and how both help each other.

Moderator:
Gordon Hotchkiss, President and CEO, Enquiro

Speakers:
Lance Loveday, Founder, President and CEO, Closed Loop Marketing
Eric Papczun, Director of Natural Search Optimization, Performics

Tactics Track


Advanced Keyword Research Tactics - You know all the standard keyword research tools and techniques. This session takes things to the next level.

Moderator:
Gordon Hotchkiss, President and CEO, Enquiro

Speakers:
Christine Churchill, President, KeyRelevance.com
Bryson Meunier, Natural Search Associate Director, Content Solutions, Resolution Media
Marty Weintraub, President, aimClear

In House Day


In House: Reporting & Scorecarding for Management - Management loves numbers. They build your business case and help get SEO high in the priority list. You'll learn how to give a number on potential lift when management insists, which reports to deliver on a consistent basis to management, and how to use reports to help your cause when traffic growth isn't going as expected.

Moderator:
Jessica Bowman, Founder, SEOinhouse.com

Speakers:
Duane Forrester, Senior Program Manager SEO, Microsoft
John Marshall, CTO, Market Motive
David Roth, Director of Search Engine Marketing, Yahoo! Inc.
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