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Using YouTube for SEO

Using YouTube for SEO or search engine optimization purposes as an effective online marketing tool can benefit your online business in more ways than one. One benefit is to increase natural traffic. Many companies are already using YouTube for search engine optimization. Try doing a search for Create Google & SEO Friendly Page Titles and YouTube is result number one. The same is true for: Why Google Likes Old Websites; Domain Names & Search Engine Marketing; SEO Link Building 101; How Ads Kill Websites; Preparing & Planning for Internet Marketing Success; and Google SEO Website Health Check Tool.

According to YouTube's Company History page, they were founded in February 2005. They are the leader in allowing people to easily upload and share video clips across the Internet. In November 2006, within a year of its launch, YouTube was purchased by Google Inc. in one of the most talked-about acquisitions to date.

YouTube offers a unique tool with their "Insight" feature; it includes: Views, Popularity, Discovery, Demographics. Below is a screenshot of some of the information that you can get to determine the quality of your Internet marketing efforts using YouTube for SEO.
Using YouTube for SEO
Screenshot includes "Views" on the Blue Sky Adventures Skydiving - WSYR Channel 9 Syracuse News YouTube Video
YouTube is considered a social media website and more companies these days are using YouTube as a viable marketing tool. It's easy (in theory) to increase the popularity of your videos because the more people that view your video, the higher your popularity grows, and nearer your video goes to the top page, the home page.

Once you have uploaded the clip you are given some code that you can use to embed the video into your own blog or website. Even if just 400 people visit your blog everyday there is a probability that 200 will watch the video. You can also increase the views by putting the video link in your email signatures and on all the websites you have.

Then watch the cascading effect take hold - the more people watch it, the higher the video moves, the higher the video moves, more are the views it gets…and so on.

When it comes to keyword selection, YouTube has released its "YouTube Suggest" enhanced search functionality which doubles as an excellent video marketing keyword suggestion tool for doing keyword research on YouTube. Essentially, this feature uses predictive text to display popular query suggestions (in order of search volume) in the YouTube search box.

By using YouTube Suggest, you can gain insight into how users are searching on YouTube and which queries are most often performed. These keyword suggestions can then be used to add to your video in order to increase the chances of targeting the largest possible relevant audience.

"The problem with doing [traditional] keyword research for videos ... is that the most popular queries in WordTracker, which takes its data from meta search engines, are not necessarily the most popular queries in YouTube. In fact, in most cases they’re probably entirely dissimilar." said Bryson Meunier.

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