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Misspellings - Friend or Foe?


Friend


  • Writing a page based on common misspellings in your industry can help your website be found for these terms.
  • Well-known fact that people misspell search queries in Google. Letters can be reversed or omitted entirely; or adjacent letters on the keyboard can be mistakenly substituted. Instead of losing these visitors to other websites, drive them to your website by ranking highly for the misspelling.
  • Boost in traffic as a direct result of misspellings.
  • An advantage of using misspellings in your keywords is that they are typically cheaper to buy (PPC) and much less competitive (SEO) to achieve high rankings for.
  • How to find the most common misspellings - Aaron Wall's Keyword Typo Generator at SEOBook.

Foe


  • Websites with grammatical errors or misspelled words looks unprofessional and can make visitors wonder about your professionalism.
  • Proofread, proofread, proofread - then have someone else proofread it for you!
  • Major search engines, such as Google, tend to offer an alternative word when confronted by a spelling error.
  • Misspellings look like you don't care enough about your website to ensure that these don't happen.
  • Whether or not the searcher typed the query correctly, they will not be impressed with a website that purposely misspells words.
  • Provide your visitors with a way to contact you with any comments about misspellings on your website.
What drove this rant? Here is an email that I received from Coors Brewing Company:

Thank you for entering the Coors Light® Silver Ticket 2008 Sweepstakes. Unfortunately you're entry is not a winner this time. You can try again by entering another Official Entry Code at Coorslight.com, limit of two entries per person, wireless-telephone number, or e-mail address per day.

-OR-

Thank you for entering the Coors Light® Silver Ticket 2008 Sweepstakes. Unfortunately you are entry is not a winner this time. You can try again by entering another Official Entry Code at Coorslight.com, limit of two entries per person, wireless-telephone number, or e-mail address per day.

Seriously? CBC - Please fix this!
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